St-Rémy, the world's leading French brandy, is on a mission to recruit a new generation of brandy drinkers, to breathe life back into the brandy category, and inspire the 21st century cocktail connoisseur, both behind the bar and at home. How? With its latest expression, St-Rémy Signature. St-Rémy hope to recruit a new generation of discerning drinkers, who have refined their tastes and attitudes over the years. St-Rémy Signature appeals to them both through its liquid excellence, and its presentation in a minimalist, elegant bottle, similar to that of whisky, bourbon and rum, encouraging consumers to rediscover brandy and position it as a spirit of choice.